Most shoppers think they have become savvier since the recession, including 35% who think they are much savvier, according to Harris Interactive and Adweek. 
Those aged 35-44 and 55 and older (40% each) are more likely than average to think they are much savvier shoppers, compared to 27% of those aged 18-34 who are least likely to say so. Men (38%) are more likely than women (31%) to claim they have become much savvier.
Meanwhile, few shoppers (18%) think that marketers have significantly changed the way they market brands or products during the downturn, and only 8% think they have not changed at all. [Consumer Spending & Attitudes, Marketing]
Source: “Harris Poll, June 2010,” Harris Interactive, Alyssa Hall, 161 Sixth Ave., New York, NY 10013; 212-539-9749; ahall@harrisinteractive.com; www.harrisinteractive.com.
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