Moms And Mementos Won’t Be Parted

Most moms save mementos from their pregnancy, according to Johnson & Johnson’s e.p.t. The most common keepsake is ultrasound photos, which 88% of moms save. Some 74% save items from the delivery, including wristbands, blankets, and baby’s first footprint. A quarter (25%) save their pregnancy tests.

More than three quarters of moms (78%) reveal the big news to their partners in person, compared to only 14% who tell their partner via phone. They next announce the news to their own mothers (46%), before informing friends and siblings. [Women, Family]

Source: “Pregnancy Keepsakes,” e.p.t. (Johnson & Johnson), Sandra Correa, One Johnson & Johnson Plz., New Brunswick, NJ 08933; 917-319-8472, scorrea2@its.jnj.com; www.jnj.com.

© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.

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