More than eight in 10 drivers (86%) who own smartphones use them while they’re in the car, according to J.D. Power and Associates. The two most common uses are making/receiving calls and searching for directions.
Smartphone owners are interested in automotive technologies that help them use their phones more seamlessly while driving, as well as features that enhance safety.
After finding out the typical prices for the features, half (50%) would like to have wireless connectivity systems in their next vehicle, and 45% would like to be able to use their smartphones as remote controls for unlocking doors, opening the trunk, or starting the engine.
Among drivers who are currently using a free trial of satellite radio, 54% say they’re definitely or probably planning to buy the service for their next vehicle. [Automotive, Telecommunications, Computers/Electronics]
Source: “2011 U.S. Automotive Emerging Technologies Study,” J.D. Power and Associates, Mike VanNieuwkuyk, Executive Director of Global Vehicle Research, 2625 Townsgate Rd., Westlake Village, CA 91361; 805-418-8000; information@jdpa.com; www.jdpower.com. Price: Contact for information.
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