More than half of Blacks (53%) and Hispanics (52%) are actively involved with causes, compared to 42% of Non-Hispanic Whites, according to a study by Georgetown University and Ogilvy Public Relations. In addition to being more likely than Whites to get involved with causes, Blacks and Hispanics have different reasons for becoming involved, gravitate toward different causes, and participate in different ways than Whites.
They’re more likely than Whites to value social networking as an avenue for promoting and supporting social issues and causes and more likely to name social media as a top source of information on causes.
Blacks and Hispanics emphasize the community aspects of getting involved with causes, and they’re more likely than Whites to make efforts to get their families involved or to have started their participation in childhood.
Blacks and Hispanics are more likely than Whites to be involved in programs for diabetes, domestic violence, bullying, childhood obesity, and relief efforts for Haiti. Blacks are more likely than Whites or Hispanics to be involved in efforts to combat hunger and breast cancer. Hispanics are more likely than Whites or Blacks to be involved in efforts around global warming, gay marriage, and autism. [Philanthropy/Public Service, Emerging Majorities]
Source: “Dynamics of Cause Engagement,” Center for Social Impact Communication, Georgetown University, Julie Dixon, Deputy Director, 3101 Wilson Blvd., Arlington, VA 22201; 202-687-8552; jld227@georgetown.com; http://csic.georgetown.edu. Price: Available online at no charge.
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