Black and Hispanic Internet users are more likely than their Non-Hispanic White counterparts to use Twitter, according to the Pew Research Group.
Blacks are twice as likely as Hispanics and nearly four times as likely as Whites to visit Twitter daily. The gap between Black and White Twitter users grew significantly between November 2010 and May 2011 — from eight percentage points to 16.
More than half (54%) of all Twitter users access the site on their mobile phones (the study did not break down this behavior by race/ethnicity due to sample size limitations). [Social Networking, Online, Emerging Majorities]
Source: “Twitter Update 2011,” June 1, 2011, Pew Internet and American Life Project, Pew Research Center, Aaron Smith, Senior Research Specialist, 1615 L St., NW, #700, Washington, DC 20036; 202-419-4300; info@pewresearch.org; www.pewinternet.org. Price: Available online at no charge.
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