Black adults who are dieting are more likely to be doing so for health reasons than to lose weight, according to Mintel. Seven in 10 Black adults (70%) who are watching what they eat and/or limiting how much they eat say they’re doing it for their general health, while 52% are trying to prevent or control high blood pressure, and 46% are trying to maintain their current weight.
Nearly half (49%) of Blacks who are watching what they eat have a hard time sticking to diets, and 42% believe most diets don’t work. Black dieters struggle with finding healthy options at restaurants (35%), hunger pangs (26%), and being “bored” by the foods on their diets (26%). Six in 10 (60%) say they’d like to eat healthy foods more often, but that they’re too expensive. [Diet/Nutrition, Healthcare/Medical, Emerging Majorities]
Source: “The Diet of the Black Consumer – U.S., May 2011,” Mintel, Leylha Ahuile, Senior Multicultural Analyst, 351 W. Hubbard St., 8th Fl., Chicago, IL 60654; 312-932-0400; info@mintel.com; www.mintel.com. Price: $3,995.
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