|
FOOD/BEVERAGE |
|
|
McDonald’s Dean Barrett Corporate SVP Global Marketing 2111 McDonald’s Dr. Oak Brook, IL 60523 630-623-4332 dean.barrett@us.mcd.com |
Teams with Pokemon for the Black-White themed summer promotion running through July 7. The promotion features one of eight exclusive Pokemon figures, as well as one of 12 Pokemon trading card games. The tie-in is supported with TV advertising, in-store messages, and online activities at McWorld.com and HappyMeal.com. The Pokemon promotion rolls out internationally beginning in late 2011, running through early 2012. (Pokemon, J.C. Smith, Director Consumer Marketing, 1177 Avenue of the Americas, 31st Fl., New York, NY 10036; 2120765-6000; smith@pokemon-usa.com; www.pokemon.com) |
|
Well-Pict Julie Lucido Marketing Director PO Box 973 Watsonville, CA 95077, 831-722-3871 julie@wellpict.com |
Children’s entertainment company Ludorum aligns with Anchor Bay Entertainment and Well-Pict Berries to promote the August 1 DVD release of preschool property Chuggington’s It’s Training Time. Some 12 million Well-Pict packages of strawberries feature on-pack graphics of the Chuggington character, as well as an insert featuring recipes customized for preschoolers and parents to prepare together. Consumers also receive a $3-rebate check by mail when they purchase any Chuggington DVD from Anchor Bay, including It’s Training Time, Let’s Ride the Rails, and Chuggers To the Rescue, and one 1-lb strawberry clamshell package from Well-Pict. (Anchor Bay/Starz Home Entertainment, Julie Cartwright, SVP Brand Marketing, 2401 W. Big Beaver, #200, Troy, MI 48084; 248-894-4861; julie.cartwright@starz.com; www.starzhomeent.com. Ludorum, Maureen Taxter, SVP U.S. Consumer Products, 360 Lexington Ave., New York, NY 10017; 212-972-7210; maureen.taxter@ludorum.com; www.ludorum.com) |
|
RETAIL |
|
|
Kmart Mark Snyder CMO 3333 Beverly Rd. Hoffman Estates, IL 60179 847-286-2500 |
World Wrestling Entertainment (WWE) continues to emphasize its status as a family-friendly platform by signing Kmart as the exclusive presenting sponsor for all of its live events and weekly TV shows. This deal also brings together two brands that are making it a priority to court Hispanic families. WWE’s fans skew heavily Hispanic with the entertainment company offering Spanish-language programming. Kmart shoppers also skew Hispanic, with the retailer spotlighting celebrity merchandise from Selena Gomez, Thalia Sodi, and Sofia Vergara. Under the WWE agreement, Kmart branding and logo will be featured via during WWE programs and in signage around the arena. The retailer also receives placement in WWE marketing materials, on tickets, on the WWE website, and in the print WWE magazine. Kmart is supporting the alliance via a sweepstakes and with WWE signage in its stores. It will also host 12 in-store appearances by WWE characters. The deal — running through December 31 — covers WWE programs running on USA Network and Syfy, including Monday Night Raw and Friday Night Smackdown, as well as 11 pay-per-view specials. (WWE, Justine Sacco, 1241 E. Main St., Stamford, CT 06902; 203-406-3647; justine.sacco@wwecorp.com; www.wwe.com) |
|
Nordstrom Terri Baldwin VP Marketing 1700 7th Ave., #400 Seattle, WA 98101 206-303-4141 teri.baldwin@nordstrom.com www.nordstrom.com
|
Disney Consumer Products marks the 45th anniversary of “It’s A Small World” by introducing limited-edition children’s products at upscale retailer Nordstrom. The collection of apparel, accessories, and footwear for newborns, infants, and toddlers rolls out in four installments, each representing a different country: Japanese Spring (Feb 2011), Indian Summer (June 2011), Scottish Fall (September 2011), and Russian Holiday (November 2011). The products are produced in conjunction with Petunia Pickle Bottoms, Trumpette, Baby Nay, Mighty Fine, Feed Project, and Toms Shoes. All items are based on Disney artist Mary Blair’s original artwork and are priced $18-$169. Shoppers also receive a limited-edition lithograph tied to each season by purchasing any of the products. Cause tie-in with Toms Shoes and Feed Projects provide a new pair of shoes to a child in need with each Tom Shoes purchase; Similarly, a portion of the proceeds for any Feed Projects purchase benefits UNICEF. (Disney Consumer Products, Gary Foster, SVP Communications, 1101 Flower St., Glendale, CA 91201; 818-544-0009; gary.foster@disney.com; www.disney.com) |
|
Toys “R” Us Greg Ahearn SVP Marketing & eCommerce 1 Geoffrey Way Wayne, NJ 07470 973-617-3500 x5996 ahearng@toysrus.com
|
Toys “R” Us is introducing Cars 2-branded Ridemakerz vehicles to support the movie opening June 24. Under the deal, collectible “shell” designs for Lightning McQueen and Tow Mater, as well as new characters Finn McMissile and Francesco Bernoulli, are available exclusively at the toy retailer. This promotion expands the reach of Ridemakerz from just a handful of outlets — via its own experiential retail locations and select “Imagination Park” Disney stores — to more than 800 locations. It also means Ridemakerz has had to tweak its concept, which revolves around children (primarily boys) creating customized vehicles, in order to adapt to a more homogeneous Toys “R” Us shopper. Instead of children individually building and creating a vehicle right there, Toys “R” Us is selling shells pre-attached to standard vehicles. Radio controlled bodies are not available. (Ridemakerz, Larry Andreini, ZEO, 1930 Innerbelt Business Center Dr., St. Louis, MO 63114; 866-587-4339; larrya@ridemakerz.com; www.ridemakerz.com) |
© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.