Sesame Street characters and Winnie the Pooh are viewed by parents as the most positive movie or cartoon character role models for children, according to Mintel. Characters that are deemed good influencers for children tend to be a good fit for tie-ins to better-for-you food and grooming products, says Mintel.
Conversely, cartoon characters considered to be poor role models tend to maintain an edgy appeal that works well on products aimed at teens or young adults. [Characters/Brands]
Source: Mintel, Jennifer Ballard, 351 Hubbard St., 8th Fl., Chicago, IL 60610; 312-628-7946; jballard@mintel.com; www.mintel.com.
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