Four in 10 teens 13-17 (41%) have purchased new headphones within the past three months, according to the NPD Group. Adults tend to buy one every 14 months. Teens are twice as likely as adults to say they plan to purchase new headphones within the next year.
Music artist endorsements, most notably Dr. Dre and Justin Bieber, are extremely influential in enticing new headphone purchases. These endorsements rank highest with headphones under $20 and over $100. [Consumer Spending & Attitudes]
Source: NPD Group, Ross Rubin, Executive Director, Industry Analysis, 250 Park Ave., S, 7th Fl., New York, NY 10003; 212-515-8777; ross_rubin@npd.com; www.npd.com.
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