Americans are spending a greater portion of their time online via PC or laptop visiting social networks, such as Facebook, according to Nielsen Company. Time spent social networking is up 43% compared to 2009. Meanwhile, time spent using email is down 28%, use of portals is down 19%, and use of instant messaging is down 15%, suggesting that social networking may be filling the role formerly held by those sites and services.
People are also spending more time watching videos and movies (up 12%) and playing online games (up 10%).
The way Americans spend their time online via mobile devices differs significantly. They spend 42% of their mobile online time accessing email, up from 37% in 2009. Social networking accounts for 11%, up from 8%, whereas visiting portals accounts for 12%, down from 14%. Reading headlines remains popular, with news accounting for 5% of time spent on the mobile Web. [Online, Human Behavior]
Source: “What Americans Do Online,” Nielsen Company, Susan Whiting, Vice Chair, 770 Broadway, New York, NY 10003; 646-654-8499; susan.whiting@nielsenmedia.com; www.nielsen.com. Price: Call for information.
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