The number of American households with television service will increase 0.87% to reach 115.9 million for the Fall 2010-Spring 2011 viewing season, estimates Nielsen Company. 
Some 32.2 million TV households belong to emerging majorities. Hispanic TV households will once again post the largest increase, growing 3.07%, following a 2.30% increase in the 2009-2010 season. The number of Asian television households will grow 0.62%, whereas the number of Black TV households will increase 0.54%. Black households remain the largest racial/ethnic TV audience (see chart).
The markets with the greatest increase in Hispanic households with TV in 2010-2011 are Philadelphia (up 8.0%) and Kansas City (up 7.7%). The fastest growing Black TV market is Kansas City (up 4.7%) and the fastest growing Asian TV market is Austin (up 3.7%).
Source: “Television Households,” Nic Covey, Director of Insights, 200 W. Jackson Blvd., #2700, Chicago, IL 60606; 312-385-6718; nic.covey@nielsen.com; www.nielsen.com. Price: Available online at no charge.
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