Most marketers and advertisers (63%) have already implemented social media marketing plans, and of those who have not, 62% plan to do so within a year, finds Pivot Conference. 
Most of those who have worked on a social media program (89%) believe they were successful.
A majority of those with social media marketing programs (74%) say they devote less than 20% of their online marketing resources — including budget and staff — to the initiatives. Most (87%) plan to increase their investment in social media in the coming year. In addition to social media, many marketers are using or exploring emerging platforms to connect with consumers.
Source: “Pivot Conference Survey,” Pivot Conference, Alison Murdock, Research; 678-661-1042; alison@pivotcon.com; pivotcon.com.
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