Pickup truck sales will account for an 11.4% share of the automotive market in 2010, predicts Edmunds. That represents a continuing decline for the segment, which peaked in 2005 with a 15% share.
However, Edmunds expect that trend to reverse and that the segment will regain share between 2010 and 2014. The number of pickup truck owners who purchase another pickup following trade in has climbed to 73%. Between 2006 and 2009, that proportion hovered around 67%.
Ford’s F-series pickups dominate the market, growing to a 38% share in 2010, up from 30% in 2008. Meanwhile, GM’s combined share from sales of its Silverado and Sierra makes has fallen to 36% from 40% over the same period.
Source: “Future Vehicles,” Edmunds, Jeannine Fallon, Communications, 2401 Colorado Ave., #250, Santa Monica, CA 90404; 310-309-6300; jfallon@edmunds.com; www.edmunds.com.
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