• More than three quarters of women (77%) say they live by the philosophy of “women empowering women.” (Americans For UNFPA; phone: 646-649-9110)
• Six in 10 Americans (60%) have noticed an ad that allows for a mobile response — such as a text reply — and 39% have seen one in the prior week. (Mobile Marketing Association and Luth Research; phone: 408-242-5733)
• Seven in 10 Americans (70%) turn to the Internet when they have a question about sex, followed distantly by books (23%), men’s magazines (20%), asking friends (18%), and women’s magazines (17%). (Adam & Eve; phone: 919-644-8100, x3121)
• Nearly half of drivers (48%) are interested in purchasing an alternative fuel vehicle — such as a hybrid, electric, or fuel cell car — but do not know which type to get based on how and where they drive. (Mercedes-Benz; phone: 201-573-6893)
• Managers say it takes an average of nine weeks to determine if a new hire is a good fit for their role within a company. (The Creative Group; phone: 650-234-6277)
• Nearly half of people with multiple cats in their household (48%) say they have visitors to their home a few times a week, and half clean their homes several times a week to keep it tidy for guests. (Nestle Purina PetCare; phone: 617-939-8316)
• Most people (83%) say family meals are among their most cherished memories, and 53% wish they had more time to eat together. (MS&L for Carrabba’s; phone: 212-468-4334)
• The vast majority of workers (86%) have misconceptions about flexible spending accounts, and 80% are not sure what expenses qualify for reimbursement though such a plan. (WageWorks; phone: 888-990-5099)
• Teens most commonly name Steve Jobs (23%) as the entrepreneur they most admire, followed by J.K. Rowling (17%), Oprah (14%), and Jay-Z (13%). (Junior Achievement; phone: 719-540-6171)
• A quarter of moms (25%) say it is easy to find fruit on the menu at a fast food restaurant, and 19% say it is easy to find vegetables on fast food menus. (Produce For Better Health Foundation; phone: 302-235-2329, x326)
• More than seven in 10 air travelers (71%) experience anxiety when they travel; they most commonly are anxious due to waiting for their flight (75%) and passing through security (68%). (Case Logic; phone: 303-652-4338)
• Nearly half of men (49%) plan to start their holiday shopping earlier in 2010 than they did in 2009 in order to spread their purchases out and ease the strain on their budgets. (PriceGrabber; phone: 323-601-1231)
• Nearly four in 10 parents who request an optometrist to fit their child for contact lenses (39%) do so because their child refuses to wear his or her glasses. (American Optometric Association; phone: 314-983-4263)
• American adults take an average of 5,117 steps per day, compared to an average of 7,168 for Japanese adults and an average of 9,650 for Swiss adults. (American College of Sports Medicine; phone: 317-637-9200, x133)
• A majority of Americans (58%) would consider taking a part-time job to supplement their income. (Pampered Chef; phone: 630-792-7610)
• The vast majority of college students (85%) respond to text messages immediately at least half of the time. (mtvU; phone: 212-846-8852)
• The 93% of Americans with cell phones collectively spent 2.26 trillion minutes talking on their devices in the first half of 2010, up 1% from the prior year; they sent 1.8 trillion text messages, up 33%; and they sent 56.3 billion multimedia messages, up 187%. (CTIA The Wireless Association; phone: 202-736-3207)
• Consumer complaints to the U.S. Department of Transportation rose 32% in the past year to 8,797. (U.S. Department of Transportation; phone: 202-366-4000)
• Nearly three quarters of heterosexual adults (63%) believe that both members of same sex couples should receive untaxed healthcare benefits from employers. (Witeck-Combs Communications; phone: 202-887-0500, x14)
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