Hispanics, Blacks, and Asians each list shopping as their favorite online activity for fun and entertainment, according to BIGresearch. 
Shopping ranks second among Whites.
A slight majority of Hispanics (51%) regularly shop online, and 32% regularly make online purchases. Half of Asians (50%) regularly shop online, and they are more likely than Hispanics to make regular online purchases (35%). Some 47% of Blacks shop online regularly, and 34% regularly make purchases. Whites are the least likely to shop online regularly (40%) and least likely to make online purchases regularly (30%).
Emerging majorities are also more likely than Whites to use social media sites. In particular, they are more likely to regularly visit Facebook: 56% of Asians do so, as do 54% of Hispanics, 48% of Blacks, and 43% of Whites. Hispanics (15%), Asians (14%), and Blacks (10%) are more likely than Whites (6%) to regularly visit MySpace. Whites (5%) also lag Asians (15%), Hispanics (11%), and Blacks (9%) in regular use of Twitter.
Source: “SIMM 16,” BIGresearch, Phil Rist, VP Strategic Initiatives, 450 W. Wilson Bridge Rd., #370, Worthington, OH 45085; 614-846-0146; phil@bigresearch.com; www.bigresearch.com. Price: Available upon request at no charge.
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