When moms want to reach family members, they most often do so in person, but phone, texting, and social media are popular among younger moms, according to WhyMomsRule.com. In fact, face-to-face communication is outweighed by digital communication among Gen Y moms.
Moms most commonly make time for themselves in the evening when their children are asleep, including 57% of Gen Y moms, 55% of Gen X moms, and 37% of Baby Boomer moms. Boomer moms (32%) are significantly more likely than Gen Y and Gen X moms (19% each) to find “me time” in the morning before their family wakes up.
Nearly half of Gen Y moms (46%) and 43% of Gen X moms say browsing social media is a common “me time” activity, compared to only 28% of Baby Boomer moms. By comparison, Boomer moms are more likely than their younger counterparts to cite reading magazines (34% vs. 29% each of Gen Y and Gen X moms) and spending time outdoors (25% vs. 20% of Gen Y and 22% of Gen X moms) as “me time” activities. [Women, Family]
Source: “2010 Generations Survey,” WhyMomsRule.com, Bohan Advertising & Marketing, David Bohan, Chairman/CEO, 124 12th Ave S., Nashville, TN 37203; 615-327-1189; davidb@bohanideas.com; www.whymomsrule.com.
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