Men and consumers with annual household incomes greater than $75,000 are more likely than average to say they will spend more money during the 2010 Christmas and Hanukah season compared to a year ago, according to Burst Media. 
Nearly a quarter of male shoppers (22%) expect to spend more than a year ago, compared to 13% of female shoppers who say the same. Conversely, 40% of women expect to spend less than a year ago, compared to 28% of men.
A majority of consumers (57%) plan to make at least one gift purchase online during the 2010 holiday season. That includes 9% of shoppers who did not make a 2009 holiday gift purchase online.
Comparison shopping is a key driver of online shopping, with 34% of consumers saying they shop online to research and compare brands. The same proportion (34%) shop online to compare retailers and find the best price. Nearly a quarter (24%) do so to find the closest store location, and 22% do so to find products that are only available online.
When shopping online, women are more concerned than men about security of personal information, shipping costs, and product quality. Men are more concerned than women about product availability.
Source: “Holiday Spending Season: Consumer Intentions And Attitudes In Q4 2010,” Burst Media, Chuck Moran, Director Marketing, 8 New England Executive Park, Burlington, MA 01803; 781-852-5291; cmoran@burstmedia.com; www.burstmedia.com. Price: Available online at no charge.
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