California residents represent a whopping 22% of owners of Japanese-brand automobiles, according to The Media Audit. A majority of Japanese-brand vehicle owners are between the ages of 18-49. Also, those with household incomes of $100,000 or more are 27% more likely than average to be the owner of a Japanese-brand vehicle.
The metropolitan areas with the greatest proportion of owners of Japanese-made vehicles are:
• San Jose, CA (68%);
• Orange County, CA (64%);
• Washington, DC (64%);
• Los Angeles, CA (64%);
• San Diego, CA (62%);
• San Francisco, CA (61%);
• Sacramento, CA (60%);
• Seattle-Tacoma, WA (60%);
• Raleigh-Durham, NC (59%); and
• Riverside-San Bernardino, CA (59%). [Automotive]
Source: “National Report,” The Media Audit, Robert Jordan, President, 10333 Richmond Ave., #200, Houston, TX 77042; 800-324-9921; rjordan@themediaaudit.com; www.themediaaudit.com. Price: Call for information.
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