Men (88%) are nearly as likely as women (91%) to think it is important for a company to support a cause, according to PRWeek and Barkley. 
Men aged 42 to 60 (89%) were involved in some manner with a cause in the prior year, compared to 80% of 30 to 41 year olds, and 73% of 18 to 29 year olds.
Two thirds of men (67%) would try a brand they normally would not have considered if it were connected to a cause. In addition, 55% would pay more for a brand or product that supports a cause that is important to them.
The primary causes men say they support include:
• Causes affecting children (20%);
• General health-related initiatives (18%);
• Poverty-related causes (12%);
• Animal welfare (11%);
• Disaster-related initiatives (10%);
• Men’s health causes (9%); and
• Environmental initiatives (8%).
Men are more likely to be involved with causes in 2010 than they were in 2009.
Source: “Cause Survey,” PRWeek, Alexandra Bruel, Consumer Reporting, 114 W. 26th St., 4th Fl., New York, NY 10001; 646-638-6040; alexandra.bruel@prweek.com; www.prweek.com. Price: Call for information.
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