The majority of Americans continue to take money-saving measures in 2010, such as buying more generic brands than in the past and going to their hairdresser or barber less often, according to Harris Interactive. Fewer Americans are saving money by canceling a magazine subscription in October 2010 than in October 2009. More are canceling their landline phone service and using only their cell phone over the same period.
Those aged 34-45 are more likely than others to employ a variety of money-saving cutbacks. The least likely are 18-33 year olds and those aged 65 and older. Those aged 18-33 are significantly less likely than those aged 34 and older to have canceled a magazine subscripion. Those under age 45 are more likely than their older peers to have canceled their landline phone service in favor of using only their cell phones.
Source: “Americans Still Cutting Back On The Small Things To Save Money,” Harris Interactive, Alyssa Hall, 161 Sixth Ave., New York, NY 10013; 212-539-9749; ahall@harrisinteractive.com; www.harrisinteractive.com. Price: Available online at no charge.
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