White is the most popular color for vehicles in North America for the fourth year in a row, according to DuPont. The color is the most common for fleet, light truck, and SUV categories. Black is most popular with luxury and compact/sport vehicles.
Source: “Global Automotive Color Popularity Report,” DuPont, Nancy Lockhart, Color Marketing Manager, 1007 Market St., Wilmington, DE 19898; 302-774-1000; www.dupont.com.
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