High school and college students are willing to pay an average $3 per mobile application, according to YPulse Research, though one in three are not willing to pay anything. Price (77%) is the top consideration when deciding to download an application, followed by ease of use (49%), features received for the price (41%), familiarity of the application (38%), ratings of others (34%), appeal of the product description (34%), and the application’s ability to interact with others (15%).
Source: YPulse Research, Dan Coates, President, 130 William St., 6th Fl., New York, NY 10038; 888-292-8855, x2; dan@ypulse.com; www.ypulse.com.
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