Americans who own e-Readers buy and read more books (in either print or electronic formats) than those who don’t own them, according to Harris Interactive. More than a third of e-Reader users (36%) say they’re reading more books than they were six months ago, compared to 16% of those who don’t use e-Readers. Only 8% of e-Reader users say they’re reading less than they did six months ago, compared to 24% of non-users.
Women are more likely than men to read mysteries/thrillers (57% of women have read them in the past year, compared to 36% of men), while men are more likely than women to read science fiction (32% of men vs. 19% of women).
Among nonfiction books, more men (37%) than women (19%) read history, while more women (28%) than men (19%) read books on religion or spirituality. Women are almost twice as likely as men to read “true crime” titles (17% vs. 8%).
Currently, 15% of U.S. adults own e-Readers; another 15% say they’re either somewhat or very likely to buy them in the next six months.
Source: “Harris Poll #99,” September 2011, Harris Interactive, Regina Corso, SVP Public Relations & Youth Research, 161 Sixth Ave., New York, NY 10013; 585-272-8400; info@harrisinteractive.com; www.harrisinteractive.com.
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