Three in four tweens ages 8-12 (75%) want more variety on kids’ restaurant menus, according to Creative Consumer Concepts (C3) branding agency and Technomic. A similar percentage (74%) wish there were a separate menu for their age group, different from the adults’ and kids’ menus. A major change occurs between ages 9 and 10; 59% of 10-12-year-olds prefer to order from the adult menu, compared to just 27% of 8-9-year-olds who prefer to do so.
Seven in 10 family restaurant-goers (70%) say value for their money is the most important attribute in selecting where to eat, according to Mintel. Families also cite menu items (69%), fresh food (60%), and convenience (59%) as other attributes that help sway their selections.
Sources: Creative Consumer Concepts, Shad Foos, VP Client Services, 10955 Granada Ln., Overland Park, KS 66211; 913-327-2295; shad@c3mail.com; www.c3brandmarketing.com.
Mintel, Jennifer Ballard, 351 W. Hubbard St., 8th Fl., Chicago, IL 60654; 312-932-0400; jballard@mintel.com; www.mintel.com.
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