Moms would prefer that their children grow up to be giving individuals rather than rich ones (94% vs. 5%), according to Betty Crocker and the Parenting Group. Moms believe charity begins early. More than a third (36%) say children should start participating in charitable activities at ages 3-4, and another 34% say ages 5-6.
Moms and their children disagree on the most suitable recipients of children’s charitable efforts. More than eight in 10 kids (83%) think they can help kids living in other countries, compared to 60% of moms who feel the same. Kids are also more likely than moms to think they should concentrate on helping members of their own families (87% vs. 71%).
Moms pass down key lessons they learned from their parents. Nearly eight in 10 moms (89%) say their parents taught them good manners, and 92% of children say they’ve learned manners from their parents. Similarly, 62% of moms were taught how to cook, and 63% of children say they’ve received cooking lessons from their parents. However, only 50% of moms say their parents taught them about saving money, while 73% of today’s children say their parents have discussed money matters with them.
Sources: Betty Crocker (General Mills), Julie Johnson, One General Mills Blvd., Minneapolis, MN 55426; 763-764-2865; julie.johnson@genmills.com; www.genmills.com.
The Parenting Group, Rachel Fishman Feddersen, Director Digital Content, Strategy, and Design; 2 Park Ave., New York, NY 10016; 212-522-8989; rachel.feddersen@bonniercorp.com; www.parenting.com
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