• More than half of total Internet traffic (51%) is non-human (i.e., bots). (Incapsula; phone: 650-523-9980)
• U.S. consumers spent 24% more on gas in 2011 than in 2010, but purchased 2% fewer total gallons. (The NPD Group; phone: 516-625-0700)
• Some 14% of wedding receptions held in 2011 included interactive food stations, such as wine tastings or sushi chefs. (TheKnot.com; phone: 212-515-3595)
• More than four in 10 consumers (45%) say having soft clothes is “very important” to them (Procter & Gamble; phone: 513-983-3267)
• Nearly one in 10 adults (8%) do not know about directory assistance (CivicScience, 412-281-1954)
• Nearly half of Americans (47%) support the legalization and taxation of marijuana. (Rasmussen Reports; phone: 732-776-9777)
• Eight in 10 mobile banking users (80%) will pay their bills via mobile phone by 2016. (Juniper Research; phone: 408-716-5483)
• Six in 10 tablet owners (60%) use their tablets at least weekly to listen to music. (Parks Associates; phone: 972-490-1113)
• Consumers consider TV ads that feature a company CEO more likeable than those without CEOs (rated 625 vs. 605 on a scale of 1-950). (Ace Metrix; phone: 650-964-1466)
• More than a third of corporate marketing executives (36%) say their companies have “lots of data” on their customers but don’t know what to do with the information. (Columbia Business School; phone: 212-854-2747)
• Six in 10 women ages 18-40 (60%) say it’s acceptable for women to alter their own photographs before posting them online. (Glamour; phone: 212-286-2860)
• More than half of Americans (57%) pronounce “coupon” as “CUE-pon,” rather than “COO-pon.” (Coupons.com; phone: 650-605-4600)
• When asked what they would change about their spouses, 74% of men and 62% of women say “nothing at all.” (Vanity Fair; phone: 212-286-2860)
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