05-18-12 The majority of consumers worldwide shop online from their living rooms, according to a study commissioned by global payment processing firm WorldPay. Prime time for online shopping is at 8:40 p.m., but among U.S. consumers, it peaks much earlier in the day — at 10 a.m.
Nearly three in 10 online shoppers worldwide (29%) admit to buying items online while they’re at work. Some 7% buy online while at restaurants, bars, or cafés. Online shoppers are multitaskers, engaging in a number of other activities while they’re shopping online.
Privacy And Security Are Paramount
When asked what brings them back to online retailers to shop again, consumers are most impressed by good security, whereas retailers expect them to be swayed by a well-designed website.
Consumers say the top reason they abandon their carts at checkout is being presented with unexpected costs (56%), while retailers assume it’s because the shoppers were really just browsing (45%). More than a third of retailers (36%) think shoppers abandon their carts because a payment was declined, but only 11% of consumers cite that as a reason.
Among U.S. online shoppers, 18% have experienced online fraud and 59% have concerns about security.
U.S. online shoppers are less likely than the global average to own smartphones (41% vs. 51%) and to intend to shop via mobile in the next 12 months (27% vs. 40%). Among online Americans who don’t plan to shop via mobile, the top reasons are “no need to use mobile” and security concerns.
Source: “Are You Giving Your Customers What They Really, Really Want?” WorldPay, Charlotte Speller, VP Global Marketing, Units 270-289, The Science Park, Milton Rd., Cambridge CB4 0WE, England; (U.S.) 800-200-5965 or (UK) (011) 44-845-301-6251; mrc2012@worldpay.com; www.worldpay.com. Price: Available online at no charge.
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