06-01-12 Hasbro is adding to its Kre-O toy brand, which currently offers Transformers-themed products, with the introduction of Battleship-branded toys.
A key selling point for Kre-O’s construction building sets is its compatibility with other brick-based construction sets such as Lego, says Hasbro’s Daniel Benkwitt.
Kre-O Battleship products are currently available at toy retailers, and a second group of building sets will be released in the fall.
Source: Hasbro, Daniel Benkwitt, Senior Manager, Global Brand Relations, 1011 Newport Ave., Pawtucket, RI 02861; 401-727-5318; dbenkwitt@hasbro.com; www.hasbro.com.
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