06-01-12 One in four Millennials (24%) say they do not have enough money to cover basic needs, compared to 17% of those ages 35-54 and 13% of those over age 55, according to WSL Strategic Retail. Also:
• 80% of Millennials believe it’s important to get the lowest price on most items they purchase.
• 63% only purchase brands they can trust and only shop at stores they know they can afford.
• 60% are likely to purchase a lower-priced brand over their preferred brand if it means they can save money.
• 57% make it a point to search online for discounts before shopping in stores.
Source: WSL Strategic Retail, Wendy Liebmann, President, 307 Seventh Ave., #1206, New York, NY 10001; 212-924-7780; www.wslstrategicretail.com.-5526; cpaden@symantec.com; www.symantec.com.
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