06-15-12 Four in 10 moms with children under age six (40%) say they think about the long-term impact of products on their children, according to Mintel. As such, 33% are paying more attention to food content, and 35% consider the use of chemicals in food and drink products.
Nearly six in 10 moms with young children (56%) want products to last longer or be more durable. Half (51%) question the safety of products, and 46% say low prices have become more important since becoming a mother.
Source: Mintel, Fiona O’Donnell, Lifestyles & Leisure Analyst, 351 W. Hubbard St., 8th Fl., Chicago, IL 60610; 312-932-0400; www.mintel.com.
© Copyright 2012, EPM Communications, Inc. May not be reproduced without written consent of publisher.