Women are more likely than men to prefer to have a few close friends rather than a large network of buddies, according to Ipsos Open Thinking Exchange. Married people are much more likely than their single counterparts to have a handful of confidants rather than a large network (74% vs. 26%).
Source: Ipsos Open Thinking Exchange, Jill Wiltfong, SVP Marketing, 10567 Jefferson Blvd., Culver City, CA 90232; 310-736-3440; jill.wiltfong@ipsos.com; www.ipsos-na.com.
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