When dining in restaurants, taste is the top priority in choosing what to eat, but when shopping for groceries, health takes priority, according to The Lempert Report.
Grocery shopping involves more exact decision-making; shoppers focus on avoiding or limiting specific foods or ingredients. At restaurants, diners think about health in more general terms, such as choosing grilled over fried items.
Source: The Lempert Report, Phil Lempert, Editor, 3015 Main St., #320, Santa Monica, CA 90405; 310-392-0448; phil@supermarketguru.com; www.supermarketguru.com. Price: Contact for information.
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