Children ages 2-11 spend more than 24 hours each week watching TV, two hours more than teens watch TV (24:23 vs. 22:14), according to Nielsen. However, teens spend more than twice as much time using the Internet via computer as kids ages 2-11 do (1:18 vs. :30) and watching video via the Internet (:19 vs. :08). There’s little difference between children and teens in time spent watching timeshifted TV.
Children ages 2-11 comprise 10% and teens make up 5% of the total audience of those who watch video content via traditional TV. Likewise, children ages 2-11 make up 7% and teens 6% of those who watch video content online.
Video Game Time Differs By Console
The average U.S. video game player spends 14 minutes a day using gaming consoles, according to Nielsen. Nearly one in two homes (46%) have gaming consoles, with 39% having a 7th generation gaming console, such as Nintendo Wii or Xbox 360.
Time spent on these devices differs depending on the brand of console owned. PS3 users spend 36 minutes a day, Wii users spend 17 minutes, and Xbox 360 users spend 32 minutes a day using these consoles. However, it’s important to note that these consoles are multimedia entertainment devices, offering the ability to watch DVDs, stream apps, and access the Internet.
Kids are more likely to own a Wii, while teens are more likely to own an Xbox 360. PS3 and Xbox 360 are more popular among people of color, and households owning Wii consoles tend to have higher levels of income and education than those owning other consoles. Source: Nielsen, Elizabeth Luke, Communications Analyst, Mobile, 770 Broadway, New York, NY 10003; 646-654-5000; elizabeth.luke@nielsen.com; www.nielsen.com.
© Copyright 2012, EPM Communications, Inc. May not be reproduced without written consent of publisher.