Three in 10 teens ages 15-17 (30%) have started watching a TV show because of something they saw online or via social media, compared to 24% of 18-34-year-olds who have done so, according to Horowitz Associates.
More than one in four teens ages 15-17 (28%) say that social media helps them remember to tune into shows they want to watch, compared to 19% of 18-34-year-olds who agree with this statement.
Source: Horowitz Associates, Adriana Waterston, VP Marketing & Business Development, 1971 Palmer Ave., Larchmont, NY 10538; 914-834-5999;
adriana@horowitzassociates.com; www.horowitzassociates.com.
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