Recommendations And Samples Influence Skincare Purchases

2/3/2013

Personal recommendations and samples are the strongest influences on purchases of anti-aging facial skincare products, according to the NPD Group.

The number of women who get information about new anti-aging skincare products through social media has grown 31% since 2010, and the proportion who learn about these products through blogs has grown 19% (calculations by Reseach Alert). The number who learn about anti-aging products through print ads has declined 7% since 2010.

Source: “The Anti-Aging Facial Skincare Consumer Report,” January 2013, The NPD Group, Karen Grant, VP and Senior Global Industry Analyst, 900 W. Shore Rd., Port Washington, NY 11050; 516-625-0700; contactnpd@npd.com; www.npd.com. Price: Contact for information.

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