5/3/2013
More than a quarter of affluent Americans (with annual household incomes of $100,000 or higher) say they multitask almost constantly (27%), and another 37% do so regularly, according to Ipsos MediaCT. Affluents tend to view multitasking in a positive light, either saying it’s enjoyable for its own sake or that it helps them be more productive.
More than half of affluents (51%) have used social media while watching TV to access or engage with content specifically related to the show they were watching. Three in 10 do so on a regular basis (19%) or almost constantly (11%).
More than four in 10 affluent Americans (43%) are feeling very or somewhat optimistic about the U.S. economy, while the majority (52%) believe they will personally be better off financially a year from now. Among employed affluents, 63% feel optimistic about their employers.
Affluents are more optimistic about when the recession will end for themselves, their families, and their companies than about the prospects for the U.S. as a whole. A third feel the recession’s already over for them personally, while only 8% say it’s over for the country as a whole.
Source: “The Pulse of the Affluent Market,” February 2013, Mendelsohn Affluent Barometer, Ipsos MediaCT, Stephen Kraus, SVP, Chief Insights Officer, 415-293-9711; steve.kraus@ipsos.com; www.ipsos-na.com. Price: Contact for information.
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