Half Of Shoppers Will Try New Over-The-Counter Medicines

2/3/2013

Half of consumers shopping for over-the-counter medications will consider other products if they don’t find what they’re looking for, according to AccentHealth.

Three in 10 (30%) will look for an alternate product themselves, while 20% will ask the pharmacist to suggest one. Some 42% will visit a different retailer to find the product, while 2% will purchase the product online.

Eight in 10 consumers say over-the-counter medications are somewhat (45%) or very (37%) easy to find.

Source: AccentHealth, Andrew Schulman, VP Marketing, 5440 Beaumount Center Blvd., #400, Tampa, FL 33634; 813-349-7100; www.accenthealth.com. Price: Contact for information. 

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