2/3/2013
More than four in 10 U.S. consumers ages 35-54 (43%) say their financial circumstances deteriorated in 2012, according to SymphonyIRI. More than a quarter of 35-54-year-olds (27%) are having difficulty affording groceries, as are 22% of consumers overall.
Americans ages 35-54 are 22% more likely than average to be bringing meals and snacks to work or school to save money.
Source: “MarketPulse Q4 2012,” Symphony IRI, John McIndoe, SVP Marketing, 150 N. Clinton St., Chicago, IL 60661; 312-474-3862; john.mcindoe@symphonyiri.com; www.symphonyiri.com. Price: Contact for information.
© 2013 Business Valuation Resources, LLC (BVR). May not be reproduced without written consent of publisher.