3/1/2013
The price of food eaten at home rose an average of 2.5% in 2012, according to U.S. Department of Agriculture data cited by SymphonyIRI Group. Peanut butter experienced the largest price increase of any consumer packaged goods category, climbing nearly 30% in 2012, according to SymphonyIRI Group.
Nearly all U.S. consumers buy private-label products at least sometimes. Overall, private-label products account for 17% of unit sales and 14% of dollar sales across channels.
Americans made 9.8 shopping trips per month in 2013. Shopping at multiple channels is the norm, and it’s driven by price. More than four in 10 shoppers (44%) choose where to shop based on which stores offer the lowest prices.
The number of monthly shopping trips made to drugstores declined 2.7% between January 2012 and January 2013, and the number made to mass merchandisers declined 2.3%. Trips made to grocery stores declined 2%, but this channel still accounts for the majority of food purchases.
Source: “2012 Year in Review: Finding the New Normal,” SymphonyIRI Group, John McIndoe, SVP Marketing, 150 N. Clinton St., Chicago, IL 60661; 312-474-3862; john.mcindoe@symphonyiri.com; www.symphonyiri.com. Price: Available online at no charge.
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