3/1/13
Mothers are closely aligned with their children on their eating habits, according to the Marketing Store. Two in three feel their children eat mostly healthy foods, and they recognize that junk food is OK on certain occasions.
Nonetheless, mothers are aiming for improvement. More than six in 10 moms (63%) with kids ages 5 to 7 have made changes that affect their children’s eating habits in the past year. These changes mostly include ensuring that their kids eat more fruits and vegetables, a greater variety of foods, and more organic products.
Moms view organic products as ways to protect their children-rather than themselves-from pesticides. Strawberries are a particular concern, as is milk.
Rather than setting rules regarding foods, most moms say they focus on smaller, incremental goals to improve their children’s eating habits.
Source: The Marketing Store, Heather Gately, 701 E. 22nd St., Lombard, IL 60148; 630-693-1607; hello.globall@themarketingstore.com; www.globalkidsstudy.com.
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