3/15/2013
Fast food brands spent $63.3 million to market meals to children ages 2-11 in 2009, down 9.4% from $54.5 million in 2006, according to the Federal Trade Commission. However, fast food brands spent an additional $68.3 million to market main dishes and meals to children ages 2-11 in 2009, a 132% jump from the $27.7 million they spent in 2006.
During the same time period, the nutritional profile of children’s meals improved. Children’s meals averaged 169 fewer calories, 298 mg less sodium, 6.6 g less sugar, 2.2 g less saturated fat, and 2 g less trans fat per serving than in 2006. Only fiber content was worse in 2009, down 0.9 g per serving from 2006.
Source: Federal Trade Commission, Michelle Rusk, Bureau of Consumer Protection, 600 Pennsylvania Ave. NW, Washington, DC 20580; 202-326-3148; mrusk@ftc.gov; www.ftc.gov.
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