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Two in three women over age 45 (67%) have purchased a new smartphone in the past 12 months, according to VibrantNation.com, an online community for boomer women. Another 55% have purchased a new iPad, tablet, or e-reader in 2012.
One in four women over age 45 (25%) purchased a smartphone or tablet computer for an adult child in 2012; 8% purchased a tablet computer for a grandchild during the past year. And 8% bought a tablet or smartphone for a parent.
Source: Vibrant Nation, Stephen Reily, Founder, 111 W. Washington St., #100, Louisville, KY 40202; 502-589-7655; stephen@vibrantnation.com; www.vibrantnation.com.
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