5/3/2013
Teens prefer to watch movies in IMAX or in traditional 2-D in theaters over watching them in 3-D in theaters or in any format at home, according to Piper Jaffray. When they rent movies to watch at home, they’re most likely to use digital streaming services (46% do so). About three in 10 rent from retail stores (29%), 19% use kiosks, and 6% use DVD-by-mail services.
Teens watch most of the video they view on TV, rather than online or on mobile devices, but they spend more time than adults over 18 watching on mobile, according to Nielsen. Young adults ages 18-24 spend nearly three times as long watching video online each month as teens do, however.
MP3 and online radio service Pandora are teens’ preferred ways to listen to music, according to Piper Jaffray. Fewer than one in four teens prefer listening via local radio or CDs.
Video games are also an important part of teens’ entertainment menu; almost a third of teens (32%) plan to spend more time playing games this year. More than half of teen gamers (52%) plan to purchase one of the “next generation” video game consoles launching this year, such as PS4 and Xbox 720. More than six in 10 teen gamers (63%) buy used games.
Teen Spending
Teens spend about one-fifth of their money on clothing and almost as much on food. Clothing and shoes combined account for nearly a third of teens’ expenditures. More than half of teens (53%) plan to increase their spending on apparel, 40% plan to increase spending on shoes, and 23% plan to increase spending on accessories in the next year.
Seven in 10 teen girls (70%) and 55% of teen boys shop for fashion at off-price stores such as TJ Maxx. More than four in 10 teen girls (42%) and 32% of teen boys say they prefer to shop at off-price stores rather than at traditional department stores.
There are fewer gender differences in teens’ online shopping habits and preferences. Almost eight in 10 teen girls (79%) and 76% of teen boys shop online. Less than a fifth of teen girls (17%) or boys (19%) prefer shopping online over shopping in-store, however. More than half of teen girls (53%) and boys (52%) say social media have an impact on their purchases.
Sources: “Taking Stock With Teens,” Spring 2013, Piper Jaffray, Steph Wissink, Co-director of Research and Senior Research Analyst, 800 Nicollet Mall, #800, Minneapolis, MN 55402; 612-303-6000; www.piperjaffray.com. Price: Contact for information.
“The Teen Transition: Adolescents of Today, Adults of Tomorrow,” April 2013, Nielsen, Sal Tuzzeo, Communications Analyst, Television, 85 Broad St., New York, NY 10004; 646-654-5000 or 800-864-1224; sal.tuzzeo@nielsen.com; www.nielsen.com. Price: Available online at no charge.
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