5/1/2013
More than one in four households with teens ages 12-17 own a tablet device, compared to 20% of tablet owners in households with those ages 18-24 and 24% tablet ownership in households with those ages 25-34, according to Nielsen.
Conversely, smartphone ownership lags in teen households. Six in 10 households with teens (61%) own smartphones, compared to 74% of homes with 18-to-24-year-olds, and 78% of homes with 25-to-34-year-olds.
SOURCE: Nielsen, Elizabeth Luke, Communications Analyst, Mobile, 770 Broadway, New York, NY 10003; 646-654-5000; elizabeth.luke@nielsen.com; www.nielsen.com.
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