Simon Malls is determined to define itself as the “hub” for all retail promotions, activities and information about its tenants in its malls. “The people that do follow us on the social media side are our best customers. They really like the fact that we’re able to talk to them about promotions and offerings from the retailers, and it’s really influencing some behavior,” such as driving shoppers to certain stores during big sales, says Simon’s David Simon.
Simon Malls is also interested in location-based offerings. “I think the movement from your desktop to mobile is a great opportunity for the physical-based environment to take that mobile and enhance [a shopper’s experience]. As an industry, it’s not just us, but we’re going to be pushing it hard,” says Simon.
Simon and other mall developers are also expanding the categories of tenants they are willing to accept by renting space to non-traditional retailers including high-end food providers and supermarkets. [Retail/Social Media]
Source: Simon Brand Ventures, Cathi Weiner, SVP Business Development, 115 W. Washington St., Indianapolis, IN 46204; 317-263-7016; cweiner@simon.com; www.simon.com. Also, David Simon, dsimon@simon.com.
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