7/1/2013
Top youth marketing executive Malcolm Bird, formerly of AOL’s kid portal KOL, is introducing Viddiverse.com, a social video network for 8-to-13-year-olds. The site-YouTube for tweens-will feature “curated,” professionally produced, and user-generated videos. A design studio provides tools so tweens can add special effects, graphics, and sound to their videos.
The ad-supported portal will be COPPA-compliant and send an email link to a parent every time a child uploads a video.
With a September beta launch, Bird is seeking “high-quality, English-language” content to fill its catalog. These content producers will be offered nonexclusive revenue-sharing deals based on pre-roll advertising, per KidScreen magazine. This would translate to a 30-minute video that averages 1 million streams a month, generating $5,000 a month based on a 25% share of a $20 prestream ad rate. Interested content providers are encouraged to email Bird at info@viddiverse.com.
SOURCE: Vidderse, Malcolm Bird, Founder/CEO, 9255 Sunset Blvd., Los Angeles, CA 90069; 202-248-6977; malbird@earthlink.net; www.viddiverse.com.
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