8/1/13
Women research products either via their desktop (71%) or mobile devices (18%), according to SheSpeaks and the Lippe Taylor marketing agency. Only 6% research products primarily in stores.
Nearly one in two women say they primarily purchase products via desktop or laptop (47%), while 45% still primarily purchase in-store, and 8% most likely buy via mobile devices.
Women rely on mobile devices to aid in purchase decisions. Nearly half (49%) use their mobile devices to look up and compare prices, and 46% use their mobile devices to look for coupons.
SOURCES: Lippe Taylor, Maureen Lippe, President, 235 Park Ave S., #12, New York, NY 10003; 212-598-4400; mlippe@lippetaylor.com;www.lippetaylor.com.
SheSpeaks, Aliza Freud, President/CEO, 42 Hickory Dr., Maplewood, NJ 07040; 973-275-5260; www.shespeaks.com.
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