8/1/2013
Almost two in three grocery shoppers with children (62%) say their children influence grocery purchases, according to the Hartman Group. However, their spouse is the primary influencer. Pets, surprisingly, are more influential than parents, friends, and roommates.
SOURCE: Hartman Group, Blaine Becker, Senior Director, Marketing, Business Relations, 3150 Richards Rd., #200, Bellevue, WA 98005; 425-452-0818, x124; blaine@hartman-group.com; www.hartman-group.com.
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