9/1/13
Almost two in three women over age 50 (62%) say haircare brands are not addressing their hair needs in midlife, according to Vibrant Nation. Their top hair concern is thinning hair. And those with thinning hair say “everything they do for their hair takes this into consideration.”
More than one in three boomer women (36%) who color their hair say they do so to give their hair extra body and thickness.
SOURCE: Vibrant Nation, Stephen Reily, Founder, 200 York St., Louisville, KY 40203; 502-589-7655; stephen@vibrantnation.com; www.vibrantnation.com.
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