9/1/13
Working moms are 2% more likely than stay-at-home moms to use smartphones, while stay-at-home moms are 20% more likely to use tablet devices than working moms, according to the analytic platform Jumptap network.
Moms use the iPod Touch more than any other smart device and are 114% more likely than adults in general to own an iPod Touch. Moms, conversely, are 47% less likely than the average adult to own an iPhone.
Although the iPad is the tablet most popular among moms, they are 8% less likely than average adults to own one. Moms are 116% more likely to own a Nexus 7 and 4,000% more likely to own the budget-priced Zeepad.
Moms are most likely to use mobile devices on weekends and least likely on Thursday and Friday.
SOURCE: JumpTap, Christina Feeney, 155 Seaport Blvd., 8th Fl., Boston, MA 02210; 617-301-4181; christina.feeney@jumptap.com; www.jumptap.com.
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